Social Media : What’s the limit to Influencing ?

I was having a discussion the other day with a close church friend and we were discussing social media and the role of influencers. How much they influence, how much we should be influenced by them, the roles they play in our lives and how we let them dictate living our lives daily.

Before I write any more, I’m going off the definition of an influencer being:

A person who has achieved a high status/credibility on social media platforms, and can use this to change people’s mindsets, activity and beliefs by their words or by their actions themselves. 

yeah, hope that makes sense 🙂

As we are going into 2019, it is no surprise that people of a younger demographic all have a smartphone and have access to at least one social media account. Whether it be Instagram, YouTube, Tumblr etc. here you can find millions of social media influencers who have made it a living to become an influencer through working with brands and organisations that mainly gain income through promoting their products. Asides from that, they have the power and the means to create an instant following by starting off trends and wearing the latest clothing and designs. Hey, if the hottest influencer out there is rocking a new pair of jeans or a new pair of earrings, wouldn’t you want to do the same too ?

I myself have a fair share of subscriptions on YouTube that I watch and look up to. Either because they have some amazing style, offer great tips on makeup or beauty. Or quite frankly have presented life-changing tips that have actually affected the way I live and how I view life in general. However, I don’t follow these people on Instagram or Snapchat.

So, what’s the reason behind doing so you ask ? I KNOW MYSELF. I go on Instagram and Snapchat without a doubt at least 20 times a day ( probably more than this, I know I’m working on it) and as much as I would love to see these big influencers and celebrities on my screen, a part of me deep down inside would feel resentment. We live in a world where there are pressures to be the best that there is out there. I’m sure we are not all stranger to the saying “comparison is the thief of all joy” and this my friend, is the true reality.

With social media, there is always the feeling of being the best or owning the most amount of followers, and I will even own up to this- we love the feeling we get when we get an extra like on a photo or when a huge page reposts your picture with all credits being given to you. You feel valued, recognised and praised for it. But why can’t we get these things in real life ? Why does it take a page on social media to tell you that you have cool style or take great photos. It’s all the effects that comes with social media and I guess it has become normalised to think we are not effected by the power that social media has on our “social” lives.

I didn’t want this to be a long post, even though I have so much more to say on this subject, so I will probably end here. But in essence, I choose to not be influenced by these people so that they dictate my everyday lifestyle and habits, but I let them influence me in a way that I will be motivated, humbled and open for success !

Thanks for reading !

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